A liberalised market that adapts to meet the needs of the customerThe energy market in Germany has now developed into a fully liberalised energy market. Consumers can now choose the best offers for their needs in the various segments generation and supply.

At the same time as the energy markets were being liberalised, the term “Energiewende” (or energy turnaround) became established around the beginning of the 1990's through the Law on the Sale of Electricity and has gained importance as a priority since the first years of the new millennium through the Renewable Energy Act (EEG).

Three key objectives are pursued in the ”Energiewende”: a reduction in greenhouse gasses, the expansion of renewable energies for the generation of power from regenerative sources and a reduction of primary energy consumption and power usage.

The EU has set itself the goal of increasing the proportion of renewable energies by 20%, reducing energy consumption by 20% and cutting greenhouse gas emissions by up to 20%, to be achieved by 2020 (all figures are based on the base values from 2007). Naturally, Germany is closely involved in this process and has been working for years in the key fields of expanding renewable energies, developing infrastructure (networks and storage) and increasing the flexibility of the conventional power stations.

The forecasts for power supply by 2020 indicate that wind and photovoltaic technology will be the pillars, supplemented by other controllable renewable energies, with the remainder covered by conventional power stations.

Iberdrola has been active for many years in the area of energy production from regenerative sources in the German energy market. The company is collaborating on the achievement of the environmental and climate targets. 

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